Mastering Social Media for Small Business: A Beginner’s Course

When used correctly, social media can help your business grow, reach new customers, and generate repeat business. This introductory-level course will help you understand the fundamentals of social media, develop a social media strategy that works for your business, and gain the technical knowledge you need to manage your social media.

Course Learning Objectives

1. Understand the differences between the major social media platforms and their purposes
2. Describe foundational social media best practices that are essential to success
3. Develop a basic social media strategy for your business
4. Demonstrate how to execute your social media strategy